McDonald's
Beckham Gets Henry
Brand
ProjectBeckham Gets Henry
Date
Jun 2026
Description
McDonald's takes a casual approach to global football culture in this campaign, featuring David Beckham at the drive-thru. The spot leans into a candid, conversational tone, focusing on the everyday experience of a meal on the go. Shot with a clean, cinematic live-action technique, the film highlights the brand's promotional collaboration with the FIFA World Cup. Wieden+Kennedy New York led the creative direction, emphasizing a warm and natural aesthetic.
Style
Horizontal, Cinematic, Clean
Industries
Fast Food
Color
Jet Black
Beige
Caramel
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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