McDonald's
Beckham gets Grimace
Brand
ProjectBeckham gets Grimace
Date
Jun 2026
Description
This McDonald's commercial, led by Wieden+Kennedy New York, features David Beckham inside a vehicle interacting with the brand's fast-food packaging. The spot leans into a candid, live-action technique, capturing the interaction through a close, intimate perspective. The execution relies on golden hour lighting, which washes the cabin interior with a warm glow. The focus remains on the product and the talent within a high-contrast, horizontal-format frame.
Style
Horizontal, Commercial, Golden Hour
Industries
Fast Food
Color
Jet Black
Beige
Background
Garage
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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