McDonald's: Be Bold
Brand
Date
Jun 2023
Description
McDonald's presents 'Be Bold,' a commercial spot directed by CANADA London that highlights vibrant youth culture within diverse urban settings. The film transitions from a fast-food restaurant to atmospheric locations including bowling alleys and rooftop gatherings. Utilizing a cinematic live-action technique, the project leans into high-energy visuals through stylized camera movements and saturated color grading. The imagery emphasizes candid expressions and contemporary style, capturing spontaneous moments throughout the sequence.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Pure White
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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