McDonald's: Auston Matthews vs. Connor McDavid Trickshots
Brand
Date
Jan 2025
Description
McDonald’s pairs professional athletes Auston Matthews and Connor McDavid in this commercial spot, centering on a high-stakes trickshot challenge. Filmed within a professional ice arena, the sequence focuses on the skill and interaction between the two players as they execute a series of shots on the ice. Produced by Circle Productions with creative oversight from agency Cossette, the work employs a live-action technique to capture the movement. The visual execution leans into cinematic lighting, utilizing sharp spotlights against a dimly lit backdrop to highlight the action on the rink.
Style
Horizontal, Cinematic, Matte
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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