McDonald's: As Featured In: McDonald's Trailer
Brand
Date
Aug 2023
Description
This McDonald's campaign, titled 'As Featured In,' utilizes a vintage CRT television as a central framing device to present a montage of cinematic clips. The fast food brand leans into a retro aesthetic, pulling from a variety of historical sequences, animated bits, and live-action scenes. Featuring a lo-fi visual treatment, the project highlights promotional content through a distinct VHS-style lens. The execution plays on the intersection of media history and brand visibility, presented via a consistent vertical format.
Style
Vertical, Cinematic, Retro
Techniques
VHS / lo-fi
Industries
Color
Charcoal
Light Grey
Background
White Seamless
Context
Brand Film / Corporate Video
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