McDonald's: Always Working
Brand
Date
Feb 2025
Description
This commercial campaign for McDonald's, titled Always Working, employs a whimsical, diorama-like aesthetic to depict the logistical scale of the fast food industry. The production features a miniature world brought to life through a distinct tilt-shift photographic style, creating a playful sense of scale with a shallow depth of field. Throughout the video, tiny construction workers operate against a backdrop of rolling hills and rural infrastructure, focusing on the meticulous movement of materials. Produced by All Of Us Here, the work leans into a clean, warm aesthetic to highlight the constant activity behind the brand's supply chain.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Tilt-shift
Industries
Color
Crimson
Pure White
Golden Yellow
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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