McDonald's
Always Working
Brand
ProjectAlways Working
Date
Feb 2025
Description
This commercial for McDonald's, titled Always Working, employs a tilt-shift technique to transform a standard food service narrative into a whimsical diorama. The production uses a miniature world aesthetic, featuring tiny construction workers navigating rolling green landscapes and rural roads. The project leans into a clean, warm visual language, with miniature crews operating cranes and wheelbarrows to move materials around a scaled-down version of McDonald's packaging. Production services for the campaign were handled by All Of Us Here.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Tilt-shift
Industries
Fast Food
Color
Crimson
Pure White
Golden Yellow
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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