McDonald's
Always-On Lifecycle Programme
Brand
Date
Feb 2025
Description
McDonald’s Always-On Lifecycle Programme is a motion graphics project developed by the agency Armadillo. The piece focuses on articulating brand strategy and customer value through a precise visual system. Featuring kinetic typography, the work utilizes a clean, minimalist aesthetic. The motion design centers on bold black lettering paired with signature yellow accents, set against sparse backgrounds to facilitate clear communication of digital engagement touchpoints.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Fast Food
Color
Jet Black
Golden Yellow
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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