McDonald's: Always-On Lifecycle Programme
Brand
Date
Feb 2025
Description
The Always-On Lifecycle Programme for McDonald's is a motion graphics project focused on digital engagement and customer value strategy. Produced by agency Armadillo, the work prioritizes clarity through minimalist design choices and structured information hierarchy. The piece utilizes kinetic typography to animate key brand messaging against restrained backgrounds. The execution leans into a commercial aesthetic, employing bold black lettering accented by signature brand yellow to maintain visual consistency across the digital campaign.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Color
Jet Black
Golden Yellow
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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