McDonald's: A Trusted Source
Brand
Date
Jul 2025
Description
McDonald's explores brand heritage in the spot A Trusted Source, a live-action campaign that centers on a conversation between two individuals reflecting on past menu favorites. Directed by Translation, the project uses a cinematic visual language to bridge contemporary interior settings with nostalgic flashback sequences. The execution relies on natural light to emphasize warm tones within the restaurant environment. By pairing intimate dialogue with period-accurate visual transitions, the film documents the connection between the brand and its history in the fast food sector.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Café
Context
TVC / TV Commercial
Associated creatives
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