McDonald's: '95 McFlurry Music Video
Brand
Date
Feb 2025
Description
McDonald's leans into a 90s-inspired aesthetic for this music video campaign celebrating the '95 McFlurry. The project utilizes a range of retro visual cues, including vintage boomboxes, cassette tapes, and outdoor basketball settings to frame the product within a stylized, nostalgic narrative. The execution relies on energetic group choreography and a distinctive visual language defined by saturated tones, textured grain, and fish-eye camera perspectives. This fast food commercial captures a street-fashion influence while leveraging VHS / lo-fi and cinematic production techniques to establish its retro-focused identity.
Style
Vertical, Action, Cinematic, 1980s, Nostalgic
Techniques
VHS / lo-fi, Slow motion
Industries
Color
Navy
Jet Black
Pure White
Background
Street
Context
Music Video
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