McDonald's: 1 in 8
Brand
Date
Dec 2025
Description
McDonald's highlights the daily operations of their restaurants in the commercial project, 1 in 8. The piece focuses on the collaborative effort between staff and patrons, capturing diverse employees across kitchen and service environments. Directed through Wieden+Kennedy New York, the film utilizes cinematic framing and natural interior lighting to document the bustling activity of a typical service day. The narrative centers on human connection within the fast food setting through a live-action technique.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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