Max Mara

Mar 2024

Max Mara presents 'The Inner Life' FW24, an editorial fashion campaign that leans into minimalist aesthetics to highlight architectural garment construction. Photographed by Pier Nicola Bruno, the series features a series of studio portraits and group compositions set against a clean white backdrop. The project emphasizes form and texture through a monochromatic wardrobe of heavy wool and knit outerwear. With styling that focuses on oversized cowl-necklines and structured wrap coats, the imagery employs clean, soft lighting to bring out the depth of the fabrics. The campaign features model Nyaduola Gabriel, capturing a precise and uniform visual identity.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign