Max Mara: Max Mara "The Inner Life" FW24

Mar 2024

Max Mara presents The Inner Life FW24, a luxury fashion campaign that centers on the structural integrity and textile density of the season's collection. Captured against a minimalist, high-key studio background, the series highlights sculptural silhouettes and architectural layering through precise, editorial compositions. Photographer Pier Nicola Bruno employs bright, even lighting to emphasize the textures of heavy wool and knit outerwear. The campaign features model Nyaduola Gabriel, focusing on the refined geometry of cowl-neck sweaters and belted wrap coats. This series leans into a clean, monochromatic aesthetic that prioritizes the material form of the garments.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign