Max Mara presents its SS24 lookbook, a series of studio portraits showcasing the season's focus on structured tailoring and utility-inspired silhouettes. The project leans into clean, editorial photography to highlight the tactile details of the collection, from rust-toned woven textures to crisp, high-waisted tailoring.
Photographer Chris Colls utilizes soft, directional lighting against a neutral grey backdrop, creating a consistent aesthetic across the series. Fashion editor Tonne Goodman leads the styling, with Abény Nhial featured as the model throughout the lookbook.
