Max Mara: Fall-Winter 2025 Campaign
Brand
Date
Sep 2025
Description
Max Mara presents the Fall-Winter 2025 campaign, an editorial series captured by photographer Craig McDean. The project leans into a moody, atmospheric aesthetic, setting model Angelina Kendall against expansive, overcast skies and rugged rural landscapes. Stylist Tonne Goodman highlights the collection's focus on material depth, layering rich textures like tweed, ribbed knits, and leather. Each frame emphasizes structured tailoring and utility-inspired silhouettes, utilizing natural light to ground the collection within an earthy, cinematic environment.
Style
Editorial, Vertical, Moody
Industries
Color
Jet Black
Background
Overcast Sky
Context
Advertising Campaign
Associated creatives
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