Massimo Dutti: Winter’s Night Overture

Dec 2025

Massimo Dutti presents Winter’s Night Overture, a fashion campaign that leans into the intersection of high-street tailoring and theatrical atmosphere. Photographed by Ed Martin, the series utilises low-key chiaroscuro lighting to elevate the tactile quality of the collection, contrasting structured knitwear and formal silhouettes against the backdrop of empty, cavernous theatres and industrial studio settings. Styling by Ildara Cuiñas and Vito Castelo emphasises the sculptural volume of the garments, with pieces ranging from pleated organza to oversized quilted dresses. The imagery, featuring models Caitlin Soetendal and Henry Kitcher, incorporates hair styling by Karim Belghiran and makeup by Thierry Do Nascimento. The campaign relies on moody, monochromatic compositions and sharp directional light to highlight the precision of the brand's formal evening wear.

Editorial, Vertical, Monochrome, Moody

Low-key / chiaroscuro

Advertising Campaign