Massimo Dutti

Dec 2025

Massimo Dutti’s 'Winter’s Night Overture' campaign is a high-fashion editorial series that explores architectural silhouettes and theatrical atmosphere. Set against the stark, industrial backdrop of a theater and minimal studio environments, the visuals lean into a cinematic, moody aesthetic defined by high-contrast chiaroscuro lighting and a disciplined monochrome palette. Photographer Ed Martin documents the collection with a focus on tactile fabric textures, from quilted, cloud-like volumes to crisp, pleated organza and sharp tailoring. Models Caitlin Soetendal and Henry Kitcher navigate the staged environment, with styling by Ildara Cuiñas and Vito Castelo emphasizing a blend of avant-garde structure and refined evening wear. The project is further polished by the precise hair styling of Karim Belghiran and understated makeup artistry by Thierry Do Nascimento.

Editorial, Vertical, Monochrome, Moody

Low-key / chiaroscuro

High Street Fashion

Advertising Campaign