Massimo Dutti: S/S Venetian Veil 2024

Feb 2024

Massimo Dutti’s S/S Venetian Veil 2024 campaign is a refined luxury fashion editorial that anchors sharp, modern tailoring against the historic textures of Venice. Featuring model Vivienne Rohner, the project transitions between high-contrast monochrome studio portraits and evocative, natural-light exterior shots throughout the city’s canals and classical architecture. Directed by Luca Esposito and captured by photographer Ed Martin, the series leans into an analogue film aesthetic to emphasize the interplay of light and shadow across stone surfaces and textiles. With fashion styling by Vito Castelo and makeup by Sonia Pena, the work balances polished, clean compositions with a documentary-style sensibility, highlighting both the structural details of the clothing and the atmospheric heritage of the location.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign