Massimo Dutti
S/S Venetian Veil 2024
Feb 2024
Massimo Dutti’s S/S Venetian Veil 2024 campaign blends classic luxury fashion with the historic atmosphere of Venice, Italy. Shot on analogue film by photographer Ed Martin, the editorial project centres on model Vivienne Rohner against a backdrop of weathered stone architecture, ornate bridges, and the city’s iconic canal network. Directed by Luca Esposito, the series moves between high-contrast monochrome portraits and soft, natural-lit editorial spreads. Stylist Vito Castelo emphasizes clean, sharp tailoring and layered neutrals, creating a cohesive aesthetic that balances structured silhouettes with the raw, textured environments of Venetian palaces and walkways. The production features makeup by Sonia Pena, casting by Ander Gaztelu, and executive production by Alicia Torres.
Editorial, Vertical
Analogue / film, Natural light
Luxury Fashion Houses
Advertising Campaign
