Massimo Dutti S/S Venetian Veil 2024 2024

Description

Captured by photographer Ed Martin with fashion direction by Vito Castelo, this campaign image for Massimo Dutti's S/S Venetian Veil 2024 project features model Vivienne Rohner posing along a canal in Venice. The subject stands against a textured architectural stone wall, wearing a structured cream coat and loose dark trousers. Soft natural daylight illuminates the scene, highlighting the tonal contrast between the pale outerwear and dark bottoms. A moored gondola is visible in the water alongside the canal, framed by a classic stone bridge arch in the background. The editorial composition combines authentic location elements with polished styling.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign