Massimo Dutti

Jul 2025

Massimo Dutti presents SIDEWALK STORIES, a fashion editorial campaign that captures movement against a backdrop of classic urban architecture. Photographed by Ed Martin, the series leans into a clean, minimalist aesthetic, using natural light to emphasize the fluid textures of leather, suede, and draped textiles. Model Diane Chiu features throughout the campaign, bringing a sense of momentum to the imagery. Fashion styling by Vito Castelo complements the editorial tone, incorporating earthy palettes and layered silhouettes. The production features hair styling by Tomohiro Ohashi and makeup artistry by Masae Ito, grounding the high-fashion presentation in an authentic, outdoor setting. The project utilises a soft, tactile approach to showcase the season's collection through deliberate movement and architectural framing.

Lifestyle