Massimo Dutti "SIDEWALK STORIES" 2025

Description

Captured by photographer Ed Martin for Massimo Dutti's Sidewalk Stories, model Diane Chiu strides down an outdoor sidewalk against a neutral architectural backdrop. Styled by Vito Castelo, she wears an olive green sheer draped blouse paired with a billowing chocolate brown tiered maxi skirt and ivory flat shoes. Hair by Tomohiro Ohashi streams backward in motion, complemented by clean makeup by Masae Ito. The horizontal text overlay reads Sidewalk Stories across the center with subtle campaign branding at the lower frame.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign