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·Echos from London - Summer 2026

Model standing on white stone steps in front of a classical building exterior wearing a sleeveless patterned dress and sandals.

Model standing outdoors on a stone pavement wearing a beige trench coat and holding a light blue shoulder bag

Model standing outdoors wearing a green button-up shirt and matching trousers in front of a white building with black railings.

Model wearing a green knit top and beige trousers holding a cream shoulder bag on a city street

Model standing outdoors wearing a brown midi dress against a white residential building exterior with wrought-iron balcony.

Model Sacha Quenby wearing a long olive slip dress and sandals on a paved street for Massimo Dutti

Model wearing yellow knit top and midi skirt with striped sweater tied around waist outdoors near white balustrade

Model wearing a grey tank top and brown silk skirt leaning against a white classical stone balustrade

Model in a brown midi dress walking two golden curly-haired dogs on a London street.

Model in sunglasses and striped top holding a shoulder bag in front of a white building exterior

Massimo Dutti Echos from London - Summer 2026 2026

About

Massimo Dutti presents Echos from London, a fashion editorial campaign for the Summer 2026 season. The series captures a series of relaxed, sophisticated looks against the backdrop of traditional residential architecture and classical stone facades. Photographer Carlos Moreno uses natural light to create a clean, grounded aesthetic that highlights the textures of the collection, from lightweight fabrics and ribbed knits to silk skirts and structured trench coats. The project features model Sacha Quenby, whose styling transitions from casual urban ensembles to refined midi dresses. Hair stylist Egon Crivillers complements the wardrobe with a sleek, low-maintenance aesthetic that fits the editorial tone. These images lean into an earthy, minimalist palette, framing the clothing within the context of daily life on the streets of London.