Massimo Dutti
Echos from London - Summer 2026
Jul 2026
Massimo Dutti presents Echos from London, a fashion editorial campaign for the Summer 2026 season. The series captures a series of relaxed, sophisticated looks against the backdrop of traditional residential architecture and classical stone facades. Photographer Carlos Moreno uses natural light to create a clean, grounded aesthetic that highlights the textures of the collection, from lightweight fabrics and ribbed knits to silk skirts and structured trench coats. The project features model Sacha Quenby, whose styling transitions from casual urban ensembles to refined midi dresses. Hair stylist Egon Crivillers complements the wardrobe with a sleek, low-maintenance aesthetic that fits the editorial tone. These images lean into an earthy, minimalist palette, framing the clothing within the context of daily life on the streets of London.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Residential Building
Advertising Campaign, Lookbook
