Massimo Dutti

Nov 2025

REMEMBRANCE is a fashion campaign for Massimo Dutti that showcases a collection of refined menswear through a series of polished portraits. Photographer Ed Martin frames the collection against minimalist architectural interiors, relying on warm, directional lighting to highlight the tactile textures of knitwear, blazers, and layered tailoring. Featuring models Adrien Dantou and Virgile Elana, the imagery leans into a subdued, moody aesthetic. The compositions emphasize structured silhouettes and earthy tones, using clean studio and interior settings to place the focus entirely on the garment materials and sophisticated menswear construction.

Vertical, Commercial, Warm, Clean

Natural light

Luxury Fashion Houses

Set-dressed

Advertising Campaign