Massimo Dutti REMEMBRANCE 2025

Description

This portrait from the REMEMBRANCE campaign for Massimo Dutti features a male model with locs seated indoors, wearing a cream cardigan over a neutral turtleneck and dark trousers. He gazes directly forward while holding a dark tote bag by its handles. Soft, natural light filters through a large gridded wooden window to his right, illuminating the scene with warm, muted tones. The composition is structured vertically, emphasizing the tailored layering of the menswear against a minimalist interior background. Ed Martin captured the campaign imagery, highlighting the tactile textures of the knitwear and outerwear.

Style

Vertical, Commercial, Warm, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign