Massimo Dutti
Punto
Brand
ProjectPunto
Date
Dec 2024
Description
Massimo Dutti presents Punto, a fashion editorial campaign centered on minimalist knitwear and elevated everyday staples. Photographed by Ami Lusinchi, the series features model Luka Tesic across a range of clean, vertical compositions that emphasize the tonal and textural quality of the collection. The project leans into an understated aesthetic, utilizing natural light and soft, directional lighting to highlight the intricate details of sweaters and tailored trousers. With fashion styling by Christian De Galvez, the wardrobe maintains a cohesive, refined palette, complemented by natural makeup artistry by Sonia Pena and casting by Ander Gaztelu.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Lookbook
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