Brand
ProjectPunto

Massimo Dutti Punto 2024
Associated creatives
Tags
Description
This portrait for the Massimo Dutti Punto project features model Luka Tesic photographed by Ami Lusinchi with styling by Christian De Galvez. The subject stands against a dark, minimal background wearing a grey ribbed zip sweater over an open white shirt, holding the strap of a black leather shoulder bag. Makeup is natural, crafted by Sonia Pena, and the lighting is soft and directional to accentuate the texture of the knitwear. The composition is vertical and focused closely on the subject in a clean commercial style.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Medium Grey (60%)
Pure White (40%)
Background
Black Seamless
Context
Advertising Campaign, Lookbook