Massimo Dutti

Apr 2025

Massimo Dutti presents IBIZA ROOTS, a fashion editorial campaign that leans into the textures and landscapes of its namesake location. Photographed by Ed Martin, the series relies on natural light and a consistent monochrome palette to establish a quiet, coastal aesthetic across several portraits and lifestyle images. Fashion editor and stylist Dominic Shearer frames the collection in a combination of crisp layering and relaxed linen tailoring. The imagery incorporates elements of local craft, featuring traditional woven fibers and architectural backdrops that provide a grounded contrast to the styling. Casting for the project was led by Ander Gaztelu, with model Will Chalker serving as the primary subject throughout the editorial. Hair styling by Egon Crivillers completes the clean, minimalist presentation.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

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