Massimo Dutti
Down to Legzira
Mar 2024
Down to Legzira is a fashion editorial campaign for Massimo Dutti that highlights a curated selection of earthy, linen-focused menswear. Photographed by Ed Martin with creative direction by Luca Esposito, the series captures model Ottawa Kwami and model Teun van Stein across the rugged, coastal landscapes of Legzira. The imagery leans into a raw, naturalistic aesthetic, utilizing natural light to accentuate the textures of the apparel against rocky shorelines and red earth formations. With fashion styling by Dominic Shearer, the project maintains a minimalist approach, opting for clean compositions and atmospheric, golden hour tones. The execution balances intimate portraits with expansive, high-contrast monochrome shots that emphasize movement and form.
Editorial, Vertical
Natural light
Sandy Beach
Advertising Campaign
