Massimo Dutti: Down to Legzira

Mar 2024

Down to Legzira is a fashion campaign for Massimo Dutti that leans into the raw, rugged textures of the Moroccan coastline. Shot with an earthy, minimalist aesthetic, the project relies on natural light to highlight the intricate fabric details of the collection, from linen shirts to tailored suits. Photographed by Ed Martin and directed by Luca Esposito, the editorial series features models Ottawa Kwami and Teun van Stein set against the dramatic red rock formations and damp, pebble-strewn beaches of the shoreline. With styling by Dominic Shearer, the work employs techniques like analogue film and grainy, high-contrast monochrome to create a grounded, atmospheric mood that emphasizes form and movement.

Editorial, Vertical

Natural light

Sandy Beach

Advertising Campaign