Massimo Dutti Down to Legzira 2024

Description

This monochrome fashion campaign image for Massimo Dutti's Down to Legzira project captures a dynamic outdoor scene shot by photographer Ed Martin. A male model dressed in a white button-down shirt and matching trousers runs dynamically alongside a dark horse on a sandy beach. Towering rock formations loom in the background under an overcast sky, creating a dramatic and textured coastal environment. The composition utilizes natural lighting and high-contrast monochrome grading to emphasize movement and form.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign