Black and white portrait of two male models in dark suits standing outdoors near a city street and tram.

Monochrome portrait of a young male model standing on outdoor concrete stairs wearing a dark jacket and trousers.

Two male models posing near a concrete curved outdoor staircase in a black and white fashion campaign for Massimo Dutti

Monochrome portrait of a young male model seated outdoors beneath a concrete overpass wearing a patterned blazer.

Two male models in dark suits walking across an urban street intersection framed by tall modern buildings.

Two male models posing outdoors in dark apparel for Massimo Dutti campaign by photographer Claudia Knoepfel.

Close-up monochrome portrait of a young male model outdoors in an urban street setting wearing a buttoned jacket and collared shirt

Monochrome portrait of a male model wearing an unbuttoned jacket and polo shirt outdoors against a concrete structure.

Massimo Dutti atmosphere 2025

About

Massimo Dutti's atmosphere campaign explores minimalist menswear through a monochromatic, urban lens. Photographed by Claudia Knoepfel, the imagery utilizes analogue film techniques to capture high-contrast textures against concrete architectural backdrops and city intersections. The editorial series features styling by Ildara Cuiñas, who highlights contemporary tailored suit jackets and layered casual wear. Models Pierrick Grégoire and Serkan Deniz are positioned within industrial street settings, with natural light defining the structural lines of the environment and the clean silhouettes of the collection.