Massimo Dutti: atmosphere
Brand
Date
Aug 2025
Description
Massimo Dutti's atmosphere campaign explores minimalist menswear through a monochromatic, urban lens. Photographed by Claudia Knoepfel, the imagery utilizes analogue film techniques to capture high-contrast textures against concrete architectural backdrops and city intersections. The editorial series features styling by Ildara Cuiñas, who highlights contemporary tailored suit jackets and layered casual wear. Models Pierrick Grégoire and Serkan Deniz are positioned within industrial street settings, with natural light defining the structural lines of the environment and the clean silhouettes of the collection.
Style
Editorial, Monochrome
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Background
Street
Context
Advertising Campaign
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