Massimo Dutti

Aug 2025

Massimo Dutti presents Atmosphere, a menswear fashion campaign shot on location against the rigid, industrial geometry of concrete urban landscapes. The series leans into a sharp, graphic aesthetic, utilising high-contrast natural light to play with deep shadows and architectural depth. Photographer Claudia Knoepfel captures the collection through a documentary-style lens, emphasising the interaction between minimalist tailoring and raw, textured environments. Fashion editor Ildara Cuiñas curates a selection of contemporary pieces, including structured blazers and collarless jackets, worn by models Pierrick Grégoire and Serkan Deniz. The project is rendered in monochrome, using the distinct quality of analogue film to highlight the clean lines of the clothing.

Editorial, Monochrome

Analogue / film, Natural light

Luxury Fashion Houses

Street

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