Massimo Dutti atmosphere 2025

About

This monochrome fashion campaign image for the Massimo Dutti atmosphere project features model Pierrick Gregoire standing on a curving outdoor concrete staircase. Photographed by Claudia Knoepfel and styled by Ildara Cuinas, the subject wears a dark zip jacket, layered top, and trousers. The composition employs natural outdoor lighting casting strong diagonal shadows across the lower steps and pavement. The textured concrete architecture provides a graphic backdrop for the minimalist menswear look.