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MAS, CocaCola: Reel

Date

Dec 2025

Description

This commercial reel for Lincoln showcases the brand's luxury vehicle lineup, focusing on both the SUV and sedan models. The footage captures the cars navigating scenic coastal routes, balancing wide landscape shots with intimate interior views. Featuring live-action technique and drone footage, the edit highlights vehicle specifications like turbo-charged performance and the retractable panoramic roof. The production incorporates music and sound supervision by MAS-Music and Strategy to underscore the polished, warm aesthetic of the film.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Drone footage

Color
Navy
Crimson
Background

Sandy Beach

Context

TVC / TV Commercial

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