Martine Rose

Jan 2026

The Martine Rose X Napapijri collaboration reimagines the boundaries of technical outerwear, blending high-fashion sensibilities with the utilitarian heritage of alpine apparel. This editorial campaign captures a juxtaposition between raw, subcultural energy and polished performance gear. By leveraging a diverse array of visual languages, the project weaves together stark studio portraits and dynamic, cinematic outdoor sequences to convey a sense of modern nomadic style. Photographers Alexandra Gordienko and Sharna Osborne employ a sophisticated mix of styles, moving fluidly between natural light portraiture and an intentional, gritty VHS or lo-fi aesthetic that mirrors a 35mm film sensibility. The visual narrative is further sharpened by the distinct contributions of fashion editor and stylist Tamara Rothstein, whose curation highlights the oversized silhouettes and intricate layering that define the collection. Makeup artist Marina Belfon Rose complements this aesthetic with understated, fresh beauty looks that allow the collection’s vibrant color-blocking and bold graphic overlays to take center stage. Through the lens of casting director Isabel Bush, the campaign features an eclectic group of talent that embodies a youthful, rebellious spirit, grounding the technical fleece and heavy-duty jackets in a lived-in, authentic context. The result is a high-impact, multi-platform campaign that reads as both a nostalgic homage to vintage winter sports imagery and a definitive, forward-thinking statement on contemporary streetwear and lifestyle branding.

Editorial, Lifestyle

Natural light