Martine Rose

Mar 2025

Martine Rose and Clarks unveil their S/S 25 'Coming up Roses' campaign, a fashion editorial set against a rugged, sun-drenched coastal landscape. Captured by photographer Mariana Maltoni with styling by Tamara Rothstein, the series leans into a retro, analogue film aesthetic that highlights the collection's texture-heavy footwear and eclectic silhouettes. The project utilizes natural light to frame models in varied outdoor environments, from sandy beach gyms to stone promenades. By blending raw, earthy tones with distinctive patterned knits and leather accessories, the campaign focuses on a relaxed, atmospheric mood. The imagery integrates subtle handwritten typography, positioning the collaboration within a contemporary lifestyle and fashion context.

Editorial, Warm, Square

Natural light

Sandy Beach

Advertising Campaign