Zara: Martin Parr Collection

Sep 2026

Zara presents the Martin Parr Collection, an editorial project that leans into a vintage aesthetic through a series of lifestyle images. Captured by photographer Samuel Bradley, the series features a diverse group of subjects gathered in a classic retro diner, emphasizing candid interactions and everyday environments. Working with set designer Caz Slattery, the production builds a scene centered on a detailed table arrangement within a diner setting. Hair stylist Erol Karadağ contributed to the styling of the ensemble, which ranges from uniforms to casual graphic attire. The photography makes extensive use of natural light to define the warm, informal mood of the collection.

Editorial, Lifestyle, Horizontal, Warm

Natural light

Café

Advertising Campaign