Margaret Howell: Margaret Howell S/S 25 Lookbook

Sep 2024

The Margaret Howell S/S 25 lookbook presents a definitive exploration of contemporary tailoring, captured through a series of clean, studio-based editorial portraits. Photographer Ola Rindal employs soft, even lighting to emphasize the collection’s focus on fabric texture, layered silhouettes, and relaxed, functional utility. Fashion editor Louis Prier Tisdall provides styling that leans into a minimalist aesthetic, utilizing a palette of olive, cream, and navy across structured separates, knitwear, and thoughtful accessories. The production team, including hair stylist Syd Hayes and makeup artist Gemma Smith-Edhouse, maintains a refined and natural aesthetic throughout the series, grounded by a consistent neutral studio backdrop.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook