Margaret Howell: Margaret Howell F/W 24 Lookbook

Mar 2024

The Margaret Howell Fall/Winter 2024 lookbook presents a collection of studio portraits that emphasise the brand's focus on precise tailoring and relaxed silhouettes. Captured by photographer Ola Rindal, the campaign features a clean aesthetic that utilizes soft, diffused lighting to highlight the textured fabrics of cold-weather knitwear and outerwear. Styling by Beat Bolliger centers on minimalist layering, featuring double-breasted wool coats, wide-leg trousers, and utilitarian accessories set against neutral seamless backdrops. With hair by Matt Mulhall and makeup by Gemma Smith-Edhouse, the editorial series maintains a consistent, focused approach to contemporary designer fashion.

Editorial, Vertical, Clean, Minimalist

Soft Light

White Seamless

Lookbook