Margaret Howell

Mar 2024

The Margaret Howell Fall/Winter 2024 lookbook serves as a definitive showcase of the brand’s signature focus on relaxed tailoring and functional design. Captured by photographer Ola Rindal, the series prioritizes a minimalist aesthetic, utilizing soft, diffused studio lighting and neutral seamless backdrops to highlight the tactile quality of the collection’s heavy knitwear and structured outerwear. Fashion editor and stylist Beat Bolliger builds these silhouettes through layered garments, mixing classic wool coats, wide-leg trousers, and utilitarian accessories. The imagery leans into an editorial sensibility, emphasizing clean lines and precise construction. Hair styling by Matt Mulhall and makeup by Gemma Smith-Edhouse support the project’s composed, understated visual language.

Editorial, Vertical, Clean, Minimalist

Soft Light

Designer Fashion

White Seamless

Lookbook