Makeup by Mario
Master Mascara Campaign
Jun 2025
Makeup by Mario presents the Master Mascara campaign, a series of beauty portraits focused on high-precision cosmetic application. Featuring model Meghan Roche, the imagery utilizes a clean commercial aesthetic set against a seamless white background to emphasize product results. The production was captured by photographer David Ferrua, who employs bright, diffused beauty light to highlight natural skin textures and detailed lash work. With styling by Jordy Huinder and hair by Anton Alexander, the campaign maintains a polished, macro-focused visual identity that leans into the technical precision of the mascara application. Makeup artistry is led by Mario Dedivanovic and Dmitry Kukushkin, with manicures by Elizabeth Garcia.
Vertical, Commercial, Clean
Beauty Light
Cosmetics
White Seamless
Advertising Campaign
