Makeup by Mario: Master Mascara Campaign

Brand

Makeup by Mario

Date

Jun 2025

Description

Makeup by Mario presents the Master Mascara campaign, a focused series of beauty portraits featuring model Meghan Roche. Shot by photographer David Ferrua, the imagery emphasizes precision and cosmetic clarity through tight, macro-oriented compositions. Designed with a polished, commercial aesthetic, the campaign utilizes bright beauty light against a clean white seamless backdrop. The visual narrative centers on the application process and the resulting definition of the lashes. Production efforts were led by a team including fashion stylist Jordy Huinder and hair stylist Anton Alexander, with makeup artistry provided by Mario Dedivanovic and Dmitry Kukushkin, and manicures by Elizabeth Garcia.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign