Makeup by Mario
Master Mascara Campaign
Brand
ProjectMaster Mascara Campaign
Date
Jun 2025
Description
Makeup by Mario presents the Master Mascara campaign, a focused beauty project featuring model Meghan Roche. The series utilizes macro photography to capture the precision of product application, emphasizing clean cosmetic textures and lengthened lashes against a stark, seamless white background. Photographer David Ferrua leads the visual direction, working alongside makeup artists Mario Dedivanovic and Dmitry Kukushkin to highlight neutral tones and polished skin. The campaign aesthetic relies on beauty light to maintain a commercial, clean look, supported by fashion styling from Jordy Huinder and hair styling by Anton Alexander.
Style
Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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