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Close-up beauty portrait of model Meghan Roche with defined eyelashes and brown lipstick against a white background.
Close-up portrait of model Meghan Roche having black mascara applied by a makeup artist for Makeup by Mario.
Close-up portrait of model Meghan Roche showcasing defined long eyelashes against a clean white background.
Model applying mascara with a black wand, wearing a black top against a solid white background in the Makeup by Mario campaign.
Close-up beauty portrait of model Meghan Roche with defined eyelashes and brown lipstick against a white background.
Close-up portrait of model Meghan Roche having black mascara applied by a makeup artist for Makeup by Mario.
Close-up portrait of model Meghan Roche showcasing defined long eyelashes against a clean white background.

Makeup by Mario Master Mascara Campaign 2025

About

Makeup by Mario presents the Master Mascara campaign, a focused series of beauty portraits featuring model Meghan Roche. Shot by photographer David Ferrua, the imagery emphasizes precision and cosmetic clarity through tight, macro-oriented compositions. Designed with a polished, commercial aesthetic, the campaign utilizes bright beauty light against a clean white seamless backdrop. The visual narrative centers on the application process and the resulting definition of the lashes. Production efforts were led by a team including fashion stylist Jordy Huinder and hair stylist Anton Alexander, with makeup artistry provided by Mario Dedivanovic and Dmitry Kukushkin, and manicures by Elizabeth Garcia.

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