Makeup by Mario: New Surrealskin Soft Blur Setting Powder

Sep 2024

Makeup by Mario debuts the Surrealskin Soft Blur Setting Powder with a beauty campaign captured by photographer Benjamin Vnuk. Under the creative direction of Mario Dedivanovic, the campaign leans into a clean, commercial aesthetic that prioritizes high-definition skin texture and polished finishes. The imagery features models Alana Felisberto, Donna Bahdon, and Tanya Kizko, whose looks are defined by refined contouring and neutral tones. The technical approach utilizes bright beauty lighting to emphasize the product's finish, supported by styling from Jordy Huinder and hair work by Tsuki, while Dmitry Kukushkin handles makeup artistry and Yuko Tsuchihashi provides manicure details.

Vertical, Commercial, Clean, Polished

Natural light, Beauty Light

White Seamless

Advertising Campaign