Makeup by Mario

Mar 2026

The campaign for the Ethereal Eyes eyeshadow palette by Makeup by Mario serves as a masterclass in modern beauty branding, masterfully blurring the lines between high-end editorial artistry and commercial accessibility. Under the creative direction of Jeff Burch, the imagery channels a sun-drenched, sophisticated aesthetic that elevates the product beyond its physical form. Photographed by Yulia Gorbachenko, the campaign utilizes soft, natural light to capture the iridescent and metallic pigments of the palette, allowing the textures to shimmer with a celestial quality. Models Jasmine Daniels and Susanne Knipper are rendered with dewy, radiant skin and signature wet-look hair by stylist Tsuki, creating a cohesive visual language that feels both polished and grounded. Makeup artist Yadim leans into an editorial minimalism that emphasizes clean beauty, with the warm, golden-hour desert and coastal backdrops serving to amplify the luminosity of the metallic shades. By integrating lifestyle elements with rigorous portraiture, the project positions the Ethereal Eyes collection as an essential tool for achieving a polished, luminous finish. The intentional use of porous stone and hazy, blurred horizons creates a sharp textural contrast against the shimmering eyeshadows, reinforcing the sophisticated identity of the Makeup by Mario brand. Every frame is a study in light and reflection, successfully translating the luxury experience of professional artistry into a compelling, aspirational narrative for the modern consumer.

Lifestyle, Editorial, Vertical, Vertical

Natural light, Natural light

Cosmetics, Beauty, Beauty, Beauty