Target Made With Purpose 2026

About

This commercial video for Target features Black women creators, artists, and entrepreneurs as part of the Made With Purpose project. Directed by Nate Edwards with production by Invisible Collective and agency support from Obsidianworks, the piece highlights inspiring individuals in styled domestic and studio environments. Subjects are seen working with apparel, illustrations, and community spaces with natural and warm lighting. The video celebrates Black-owned businesses, creativity, and representation.