McDonald's: Yawn
Brand
Date
Jun 2025
Description
McDonald's 'Yawn' campaign presents a relatable scene featuring an office worker navigating an afternoon slump. The live-action spot highlights the brand's presence within a workplace setting, utilizing natural light to frame the office interior. Developed by Wieden+Kennedy Sydney, the commercial captures the character's exhaustion alongside the recognizable food packaging. Additional production support was provided by The Sweetshop Films, with sound design by Rumble.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Medium Grey
Beige
Background
Office
Context
TVC / TV Commercial
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