McDonald's launches the Surprize Fries World Fry Tour campaign, a promotional initiative designed for mobile-first audiences. The project features restaurant crew members positioned against virtual global backdrops, including landmark locations like the Eiffel Tower and Japanese temples, to highlight the sweepstakes.
Produced in a vertical format, the video utilizes green screen / chroma key techniques to blend live-action portraiture with composited travel imagery. The campaign creative was led by DDB Sydney with production handled by Mint Films.
