McDonald's: Surprize Fries
Brand
Date
Apr 2025
Description
The Surprize Fries campaign for McDonald's centers on a promotional video featuring candid interactions with restaurant patrons. Directed with a commercial editorial tone, the project captures live-action conversations between a host and customers both outside and within the restaurant environment. Produced by Mint Films with creative development from DDB Sydney, the piece shifts between bright, natural light exterior shots and warm, ambient interior scenes. The execution emphasizes organic customer engagement through a straightforward, documentary-style approach.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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