McDonald's McGriddles 2025

About

McDonald's highlights its signature breakfast offering in this commercial spot for the McGriddles sandwich. The production focuses on the textural elements of the meal, featuring close-up shots of the pancake buns, egg, sausage, and cheese under warm indoor lighting. The live-action technique emphasizes the product's preparation and consumption in a clean, high-contrast visual environment. The project was developed by agencies Wieden+Kennedy Sydney, Digitas Australia, and Akcelo, with production handled by Revolver. Post-production and VFX were completed by The Editors, while Rumble and Trailer Media provided sound and music design. Media strategy was managed by OMD, with PR support from Mango Communications Sydney.