McDonald's: Delicious Heartache
Brand
Date
Jul 2025
Description
McDonald's explores everyday morning rituals in the campaign Delicious Heartache. The commercial focuses on the breakfast occasion, featuring individuals consuming coffee and breakfast sandwiches across a range of domestic and professional settings. Developed by agencies Wieden+Kennedy Sydney, Akcelo, and Digitas Australia, the project employs a cinematic approach to its narrative. The visual execution relies on warm lighting and soft focus effects to create a nostalgic tone, grounded in a live-action technique.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Background
Café
Context
TVC / TV Commercial
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