McDonald’s celebrates the New South Wales Blues rugby team with the 'Blues Meal' campaign. The spot documents a series of humorous vignettes, depicting fans who have fully committed to the team's signature color, ranging from houses and cars painted blue to face-painting and team-themed nursery preparations.
Developed in collaboration with DDB Group Sydney, Digitas Australia, Akcelo, and Creata Australia, the project utilizes polished commercial lighting and dynamic cinematic compositions to capture these fan-focused scenes. The aesthetic is defined by vibrant blue color grading, leaning into a high-energy, live-action technique.
