Lincoln
Spring Sales Event – The Chef
Brand
Date
May 2026
Description
Lincoln showcases its luxury automotive lineup in this campaign, 'Spring Sales Event – The Chef.' The project follows a central character navigating a scenic countryside, blending the precision of a home kitchen setting with the performance of the brand's SUV. Produced by agency Hudson Rouge, the spot utilizes live-action technique to ground the driving narrative within natural environmental tones. The cinematography prioritizes soft natural light and warm palettes to create a cinematic quality throughout the film, with post-production and VFX contributions from Max Cooper and Niccolò Montanari.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Navy
Chocolate
Background
House
Context
TVC / TV Commercial
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