Lincoln: Portraits of Summer
Brand
Date
Dec 2025
Description
Portraits of Summer is an automotive campaign for Lincoln, centered on the Nautilus model. The project presents a series of live-action sequences that bridge coastal landscapes and vehicle features, placing the automobile within a serene, nautical setting. Directed through a commercial lens, the visuals balance wide aerial drone footage of sailboats and ocean waves with controlled, close-up product photography. The focus remains on tactile details, including the front grille, badge emblem, and interior leather textures. MAS-Music and Strategy provided the music and sound design to accompany the film’s warm and clean aesthetic.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Beige
Silver
Background
Sandy Beach
Context
TVC / TV Commercial
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