Lincoln: Black Label, Chalet
Brand
Date
Dec 2025
Description
Lincoln showcases the Black Label Chalet trim in this campaign, drawing a visual line between automotive craftsmanship and alpine architecture. The narrative leans into the intersection of high-end vehicle interiors and the quiet refinement of a modern mountain retreat. The execution pairs aerial drone footage of snowy pine forests with intimate, live-action shots of leather upholstery and wood textures. With creative direction from Hudson Rouge, the film uses cool winter palettes to anchor the cinematic framing and polished aesthetic of the vehicle.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Medium Grey
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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