Lincoln: Full Moon
Brand
Date
Dec 2025
Description
Lincoln showcases the Navigator in 'Full Moon,' a cinematic commercial that follows the luxury SUV as it navigates a winding mountain road under a luminous night sky. The piece leans into a moody, atmospheric aesthetic, pairing the vehicle's metallic exterior against a dark landscape. Inside the cabin, the film focuses on the interior detailing and the passenger experience, utilizing low-key lighting to enhance the scale of the environment. The project was developed by agency Hudson Rouge with sound production by MAS-Music and Strategy, employing live-action technique and VFX to build the nocturnal scene.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Context
TVC / TV Commercial
Associated creatives
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