Lumē Deodorant leans into playful, expressive visuals for its 'Down There' campaign, an animated advertising project brought to life by agency MIRIMAR and animation studio POCKO. The creative work uses vibrant 2D illustration and animation to guide viewers through a series of surreal, botanically-inspired environments.
Moving through scenes that range from oversized orchid blossoms to stylized fruit markets, the project utilizes a saturated color palette and rich pastel tones. The campaign features original music and sound design by Max Cooper, reinforcing the motion graphics through a distinct, warm auditory experience.
