Lumē Deodorant

Down There

Brand

Date

Apr 2026

Description

Lumē Deodorant presents the 'Down There' campaign, an animated advertising series developed by agencies MIRIMAR and POCKO. The creative execution leans into vibrant 2D illustration and animation, grounding its narrative in a series of colorful, surreal environments. Featuring original sound design by Max Cooper, the work moves through a sequence of stylized botanical and organic imagery. The production uses a saturated color palette to frame the central character's journey across various locales, resulting in a distinct visual identity for the cosmetics brand.

Style

Artistic, Vertical, Saturated, Warm

Techniques

Animation, Motion Graphics

Industries

Cosmetics

Color

Magenta

Golden Yellow

Emerald

Background

Illustrated Frame