Lumē Deodorant takes a direct approach to personal care in this animated campaign, 'Under the Tatas.' The narrative follows a stylized protagonist navigating a vibrant, surreal landscape as she addresses perspiration. The spot leans into a whimsical aesthetic, utilizing 2D vector animation to bring the character and environment to life through bold color blocks and gradient textures.
The project was developed with creative contributions from the team at MIRIMAR. The visual execution by POCKO utilizes an organic animation style, while the production is underscored by music and sound design from Max Cooper.
