Lumē Deodorant
Under the Tatas
Brand
ProjectUnder the Tatas
Date
Apr 2026
Description
Lumē Deodorant presents 'Under the Tatas,' a narrative animation project that explores personal care through a surrealist lens. The film features a stylized protagonist navigating a vibrant, dreamlike landscape of rolling pink hills, utilizing a distinct 2D vector animation aesthetic to frame the product story. Developed by agency MIRIMAR, the piece leans into a playful visual language defined by bold primary color blocks and expressive character design. The production incorporates original music and sound by Max Cooper, with animation services provided by POCKO.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, Vector
Industries
Cosmetics
Color
Golden Yellow
Jet Black
Background
Illustrated Frame
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.